Autoblog

REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]

Dan Roth — Thu, 10 Dec 2009 11:28:00 EST

Filed under: Car Buying, Marketing/Advertising, Chrysler, Dodge, Jeep

New Jeep spot - click above to view commercial

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots of money can pull off advertising that is more about the spot than the product it's hawking. Running with the big boys requires vision on the part of decision makers. While big companies have marketing specialists with high falutin' degrees and summat, the retailers that close sales and take the money from your hand focus much more on product.

According to Bloomberg, Chrysler and its dealer body are playing out this very struggle. Dealers are unhappy with the company's new advertising efforts and budget changes that have been made as part of the recently enacted five year business plan. Facing sales that were down twenty five percent in November, dealers have asked that the new ads focusing on lifestyle and brand-building, such as the latest Jeep spots, be stopped. Advertising that shows vehicles and their features, along with a harder sell on the price and incentive front would be preferable to the dealers.

Cash on the hood is down, however, and Chrysler has some vehicles that are challenging to sell. Regional advertising budgets have been readjusted, as well, siphoning off funds from some higher-volume dealers to regions without enough volume to get any help in the fourth quarter otherwise. The plan in Auburn Hills is to aggressively rebuild its brands over the next five years, which is an image-building operation where the new campaign makes sense. In the meantime, however, the company needs to sell cars to stay solvent until its touchy-feely advertising takes root; an effort that may be better served by the product-centric advertising the dealers want. While everyone loves clever advertisements, sometimes it's just best to scream about the deals on Sunday, Sunday, SUNDAY!

Hit the jump to see an example of the new commercials.

[Source: Bloomberg]

Continue reading REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]

REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO] originally appeared on Autoblog on Thu, 10 Dec 2009 11:28:00 EST. Please see our terms for use of feeds.

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REPORT: Chrysler piles on even more incentives ahead of the holidays

Chris Shunk — Mon, 23 Nov 2009 17:59:00 EST

Filed under: Car Buying, Marketing/Advertising, Chrysler, Dodge, Jeep

In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing deals on leftover 2008 and 2009 Dodge Vipers.

The move towards additional rebates comes as incentive spending has been down for crosstown rivals General Motors and Ford. And Chrysler was already spending more on incentives than the industry at large - Edmunds says the typical Chrysler, Dodge or Jeep sold had $3,219 on the hood versus an industry average of $2,486. Chrysler is in a tougher position than its Detroit contemporaries, because the Auburn Hills, MI-based automaker has seen its sales slide by 39% on the year - more than any other major player in the U.S. market. One thing Chrysler does have going for it is that dealer inventory is largely in check and Automotive News is reporting that 88% of its vehicles are 2010 models.

Chrysler's latest round of incentives is good now through January 4, 2010.

[Source: Automotive News - subs req'd | Image: Mark Ralston/AFP/Getty]

REPORT: Chrysler piles on even more incentives ahead of the holidays originally appeared on Autoblog on Mon, 23 Nov 2009 17:59:00 EST. Please see our terms for use of feeds.

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Jeep recalling over 161k 2007-2008 Wrangler AT models due to tranny temp. sensor absence

Michael Harley — Fri, 20 Nov 2009 08:57:00 EST

Filed under: Truck, Recalls, Safety, Chrysler, Jeep, Off-Road

Owners of model year 2007-2008 Jeep Wranglers with automatic transmissions may have to visit their local dealers as Chrysler is recalling 161,450 of the SUVs over potential transmission overheating problems. According to the National Highway Traffic and Safety Administration (NHTSA), Wrangler models manufactured between June 2006 and July 2008 with automatic transmissions were not fitted with a transmission fluid temperature warning system. If the AT fluid in the affected vehicles overheats, it may boil over and come in contact with hot engine or exhaust components - possibly leading to a fire.

To help alert drivers that their Jeep's transmission is overheating, dealers will inspect and install a visual "Hot Oil" message in the instrument cluster accompanied by an audible chime to indicate the elevated fluid temperature. The service will be performed free of charge starting in December. For more information, owners of the affected models may call Chrysler at 1-800-835-1403, NHTSA at 1-888-327-4236, or visit www.safercar.gov. Full press release after the jump.

[Source: NHTSA]

Continue reading Jeep recalling over 161k 2007-2008 Wrangler AT models due to tranny temp. sensor absence

Jeep recalling over 161k 2007-2008 Wrangler AT models due to tranny temp. sensor absence originally appeared on Autoblog on Fri, 20 Nov 2009 08:57:00 EST. Please see our terms for use of feeds.

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REPORT: Chrysler pledges to be quality leader by 2012

Chris Shunk — Thu, 19 Nov 2009 14:00:00 EST

Filed under: Chrysler, Dodge, Jeep, Fiat

A quick glance at recent Consumer Reports or JD Power data shows that the Pentastar has a big problem on its hands, but the new Chrysler says that will change in a big way by the end of 2012. Chrysler is planning to be a quality leader in only three years by dramatically increasing staffing levels in its quality team while working to dramatically clean up its engineering processes. Just one year ago, there were only 200 staff members on the quality team. Chrysler is now hiring 200 additional workers and shifting head count to beef up its quality team to over 1,700.

Quality boss Doug Betts, who was hired from Nissan during the Cerberus acquistion, tried to address quality before the automaker descended into bankruptcy, but Chrysler's woeful money situation led to the postponement of the Pentastar's long overdue quality renaissance. With bankruptcy in the rearview mirror and Fiat's full blessing to dig deep to fix Chrysler's competitive disadvantages, Betts now has the tools needed to make drastic changes. And some progress has already been made.

For starters, Chrysler has cut per-vehicle spending by $240 million, and warranty spending is down 30 percent to an all-time low. In 2008, 75 percent of all quality problems were design issues, and that number has reportedly dropped to 50 percent this year though better engineering. The factory floor is also receiving attention, as Chrysler is adopting Fiat's "world class" manufacturing system.

Chrysler has also made several departmental shifts to give workers more autonomy to make changes faster. In the past, problems were shifted from one department to another, resulting in an average delay of 71 days to fix a problem. Now cross-departmental teams are organized by 14 vehicle groups, like brakes or transmissions instead of by model alone. Many of the quality fixes will occur as Chrysler unveils new or heavily updated products between now and 2013. The Detroit News reports that 75 percent of all models will receive heavy duty attention within the next 14 months, and all vehicles will be updated by 2013.

[Source: Detroit News | Image Source: Bill Pugliano/Getty]

REPORT: Chrysler pledges to be quality leader by 2012 originally appeared on Autoblog on Thu, 19 Nov 2009 14:00:00 EST. Please see our terms for use of feeds.

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Spy Shots: 2011 Jeep Grand Cherokee out testing in Detroit

Jonathon Ramsey — Sun, 15 Nov 2009 12:56:00 EST

Filed under: Spy Photos, SUV, Jeep, Luxury, Off-Road

2011 Jeep Grand Cherokee - Click above for high-res image gallery

A little lawsuit isn't going to keep Chrysler from getting the 2011 Jeep Grand Cherokee ready for production. The next generation family-sized Jeep was spotted on Michigan roads. Looking rather spiffy in a matte black coat, from the side the SUV is a Cherokee with just a bit of a twist. However, the revisions to the rear and front, as well as its stance, appear to give it more European feel than any Jeep has ever had. Especially from the back it is heavily scented with an X5 influence.

If it gets an old world luxury interior to match, then who knows - the 2011 Grand Cherokee could be all growed up. You can have a look at it for yourself in the gallery of photos below. Hat tip to Peter.

Gallery: Spy Shots: 2011 Jeep Grand Cherokee

[Source: Jeep Garage via Accelerating Perspective]

Spy Shots: 2011 Jeep Grand Cherokee out testing in Detroit originally appeared on Autoblog on Sun, 15 Nov 2009 12:56:00 EST. Please see our terms for use of feeds.

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Daimler CEO Dieter Zetsche dishes out advice for Chrysler

Jonny Lieberman — Sun, 15 Nov 2009 08:46:00 EST

Filed under: Car Buying, Chrysler, Dodge, Jeep, Mercedes-Benz, Fiat

It's said that certain cultures don't handle the concept of irony well. You know, irony - where the intended answer is the opposite of the actual answer. Case in point: Back when cab forward cars were all the rage and the once mighty Plymouth brand was put out to pasture, Chrysler looked as if it had a fighting chance at remaining solidly within the Big 3. The Dodge Ram was a gauntlet thrown, the V10 Viper had sports car fans atwitter and the Dodge Intrepid really was a smart, good looking car.

Chrysler, meet Daimler, your new "equal." And by equal we mean Daimler gets the all the profits and you get cast off, last-generation Mercedes platforms on which to underpin your new cars. In the case of the 300C/Charger/Magnum, this particular strategy worked, for a couple of years at least. In the case of the Crossfire, not even a little bit. And then under Daimler's watch - and specifically under the eyes of Dieter Zetsche, a.k.a. Dr. Z - Chrysler was piledriven through the mat. Have you driven a Dodge Journey lately?

Here's the irony - Dr. Z is handing out unsolicited advice to Fiat's Sergio Marchionne vis-a-vis Chrysler - and we just can't help but laugh. Zetsche claims, "I continue to be emotional about this company and am crossing my fingers for the very best future." And while we're 51% sure he's being sincere, where was that emotion when he green lit the Jeep Compass? Or the Chrysler Sebring? Or the Dodge Caliber? All cars that led directly to the bankruptcy of Chrysler. We could go on, but you get the idea. Our advice to Sergio? Do the opposite of whatever Zetsche is telling you.

[Source: USA Today | Source photo by TORSTEN SILZ/AFP/Getty Images]

Daimler CEO Dieter Zetsche dishes out advice for Chrysler originally appeared on Autoblog on Sun, 15 Nov 2009 08:46:00 EST. Please see our terms for use of feeds.

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NHTSA to investigate 3 million 1993-2004 Jeep Grand Cherokee over gas tank fires?

Dan Roth — Thu, 12 Nov 2009 09:28:00 EST

Filed under: SUV, Etc., Government/Legal, Safety, Jeep

The position of the plastic fuel tanks in 1993-2004 Jeep Grand Cherokees makes them potential fireballs, argues the Center for Auto Safety. The nonprofit organization says that the fuel tank's location makes the pre-2005 Grand Cherokees prone to catching on fire when involved in an accident. Located behind the rear axle and hanging down below the bumper, shorter vehicles can impact the tank directly, says the Center. The fuel filler neck has also sheared off during some of these incidents, leading to fuel spills and the increased potential for fires.

The Center is petitioning the National Highway Traffic Safety Administration to open an investigation and recall some three million vehicles. Chrysler says the Grand Cherokee will come out of the study having met or exceeded any applicable standards. The organization also notes that NHTSA's files reveal 1993-2004 Jeeps involved in 172 crashes with fires and 254 deaths, while just one post-'05 Cherokee has had a fatal fire incident. The defect petition got underway with NHTSA on November 6, and could take a while, though this isn't the first time the agency has looked at problems with these Jeeps.

NHTSA's "defect petition" process began earlier this month, but a resolution isn't immediately forthcoming - such investigations can take many months - possibly years.

[Source: AutoWeek]

NHTSA to investigate 3 million 1993-2004 Jeep Grand Cherokee over gas tank fires? originally appeared on Autoblog on Thu, 12 Nov 2009 09:28:00 EST. Please see our terms for use of feeds.

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Chrysler's 5-Year Business Plan: The Product Breakdown

John Neff — Wed, 04 Nov 2009 23:00:00 EST

Filed under: Chrysler, Dodge, Jeep, Fiat

Chrysler LLC has concluded its 7-hour-long marathon presentation of the business plan (read our Live Blog of the event here) that will see it through the next five years, and what we're left with is a little confusing. It's almost as if the automaker's new executives, amidst apologizing for the company's past and promising to do better in the future, were hoping we'd all fall asleep or get lost in the details. Well, we didn't fall asleep or get lost, and below you'll find a breakdown of what we learned while spending the day hip deep in Chrysler's future product. You can also check out the slides from Chrysler's presentation relating to product in the gallery below.

Models On Their Way Out

Jeep Patriot (end of 2012)
Jeep Compass (end of 2012)
Jeep Commander (end of 2010, may continue being sold internationally)
Chrysler PT Cruiser (end of 2010)
Dodge Dakota (mid 2011)
Dodge Caliber (mid 2012)
Dodge Viper (mid 2011, may return in 2012)

New Models That Are Coming

Jeep compact SUV (2013, supplied by Fiat, may be Panda)
Jeep small CUV (2013, supplied by Fiat, replaces Patriot and Compass)
Jeep Liberty (2013, replaced by Fiat product but retains name)
Chrysler small car (2013, supplied by Fiat)
Chrysler compact sedan (2012, supplied by Fiat, replaces PT Cruiser)
Chrysler Sebring (2013, replaced by Fiat product but retains name)
Chrysler midsize CUV (2013, supplied by Fiat)
Ram midsize unibody pickup (under consideration for 2011)
Ram large and small commercial van (2012, supplied by Fiat)
Dodge small car (2013, supplied by Fiat)
Dodge compact sedan (2012, supplied by Fiat)
Dodge Avenger (major update 2010, replaced by Fiat product 2013)
Dodge full-size CUV (2010)
Fiat 500 (late 2010, convertible 2011, Abarth 2012)

Models Staying, Receiving Attention

Jeep Wrangler Diesel (2010/2011, not confirmed for U.S. market... yet)
Jeep Grand Cherokee (all-new 2010)
Chrysler 300C (all-new 2010)
Chrysler Town & Country (major update 2010, next-gen 2014)
Ram 1500/2500/3500 (major update 2012)
Dodge Journey (major update 2010)
Dodge Nitro (major update 2011 under consideration)
Dodge Challenger (refresh 2011)
Dodge Charger (all-new 2010)
Dodge Grand Caravan (major update 2010, next-gen 2014)

UPDATE: You can dive whole hog into the plan yourself at Chrysler's website.

View Poll

Gallery: Chrysler LLC 5-year Businnes Plan for Products

Chrysler's 5-Year Business Plan: The Product Breakdown originally appeared on Autoblog on Wed, 04 Nov 2009 23:00:00 EST. Please see our terms for use of feeds.

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Chrysler gets in-car TV going with FLO TV

Michael Harley — Wed, 04 Nov 2009 18:41:00 EST

Filed under: Minivan/Van, SUV, Technology, Chrysler, Dodge, Jeep

Starting in late December, Chrysler Group LLC will take claim as the first U.S. automaker to offer live mobile television in its Chrysler, Jeep and Dodge vehicles. Programming for up to 20 channels will come through FLO TV[TM] Auto Entertainment and will offer shows for nearly everyone. As of now, the lineup includes CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, Nickelodeon, and more.

While companies have offered "live" TV in the past through large and expensive roof-mounted satellite dishes, the Mopar system captures signals through a mouse-size roof antenna. The feed arrives via a dedicated multicast network from FLO TV (a wholly owned subsidiary of Qualcomm Inc.). The associated receiver and wiring are all hidden, so that they remain out of view to the vehicle's occupants. Utilizing the existing DVD system's 7-inch display, passengers will be able to use a wireless remote control to surf channels, much like they do with current home-based systems.

The $629 (plus installation) package will be offered as a deal-installed option on most new Chrysler SUV/minivan products, and may be retrofitted to some older vehicles equipped with DVD entertainment systems. The cost of system, however, includes a one-year pre-paid FLO TV service subscription. As long as Sponge Bob is on, we're sure many of Chrysler's smallest customers will be quite happy.

[Source: Chrysler]

Continue reading Chrysler gets in-car TV going with FLO TV

Chrysler gets in-car TV going with FLO TV originally appeared on Autoblog on Wed, 04 Nov 2009 18:41:00 EST. Please see our terms for use of feeds.

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Jeep Patriot and Compass being replaced by models from Fiat... Panda, here we come!

Jeremy Korzeniewski — Wed, 04 Nov 2009 15:19:00 EST

Filed under: SUV, Crossover, Jeep, Fiat, Off-Road

2011 Jeep Phoenix Concept - Click above for high-res image gallery

It comes as little surprise that Jeep is looking beyond its current Patriot and Compass models, which have, to put it mildly, underperformed in the burgeoning compact CUV market. While the two concepts had lots of potential, the actual production ComPatriot twins were deemed uncompetitive with class leaders right when they were launched.

As such, the two models are both destined to meet their makers after the 2012 model, to be replaced by a single model sourced from Fiat. Can you say Panda (the image above is just a possible rendering, not a production car)? It's also worth noting that the iconic Wranger will get mild makeovers for both the 2010 and 2011 model years along with what seems likely to be a special 70th Anniversary Wranger for 2011.

Across the line, all Jeeps will reportedly come with an optional Trail Rated package, which means no more on-road only models like the Compass are likely to dilute the Jeep brand. That edict includes the new Grand Cherokee, and Jeep says the Trail Rated Grand Cherokee has already successfully tackled the legendary Rubicon Trail and Moab.

Gallery: 2011 Jeep Phoenix

Jeep Patriot and Compass being replaced by models from Fiat... Panda, here we come! originally appeared on Autoblog on Wed, 04 Nov 2009 15:19:00 EST. Please see our terms for use of feeds.

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SEMA 2009: Jeep Lower Forty a favorite in the Mopar display

Drew Phillips — Tue, 03 Nov 2009 15:20:00 EST

Filed under: Aftermarket, SEMA Show, SUV, Jeep, Off-Road

Jeep Lower Forty - Click above for a high-res image gallery

Our SEMA coverage generally doesn't include too much from the off-road segment, but the Jeep Lower Forty concept in the Mopar booth was too good to pass up. Sporting 40-inch Mickey Thompson tires, this Jeep can pretty much go wherever it wants without the help of a suspension lift. Granted, plenty of bodywork was removed to make the new rubber fit, but impressive nonetheless. A 5.7-liter Hemi V8 sends grunt to a six-speed manual transmission before hitting all four wheels via a Dana 44 front axle and a Dana 60 rear axle fitted with 5.38 gears.

Additional features include a carbon fiber hood, custom bikini top, a chopped windshield, and a color-matched interior with Katzkin leather seating. You can read more details after the jump, and we have plenty of high-res photos in the gallery below.

Gallery: SEMA 2009: Jeep Lower Forty

Continue reading SEMA 2009: Jeep Lower Forty a favorite in the Mopar display

SEMA 2009: Jeep Lower Forty a favorite in the Mopar display originally appeared on Autoblog on Tue, 03 Nov 2009 15:20:00 EST. Please see our terms for use of feeds.

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Wall Street Journal makes early Chrysler, Dodge and Fiat predictions

Jeremy Korzeniewski — Tue, 27 Oct 2009 12:32:00 EST

Filed under: Chrysler, Dodge, Jeep, Alfa Romeo, Fiat

Finally, after years of mismanagement marked by a distinct lack of tangible product decisions, the Chrysler, Dodge and Jeep brands seem likely to get a thorough makeover via its new Fiat corporate overlords. Whether this turns into a good thing or bad thing for the three brands remains to be seen, and the stage is set for the plan to be officially released on November 4.

The Wall Street Journal has apparently procured a little inside knowledge on the plan, and, if accurate, there are a few surprises. First, the expected: Chrysler will begin offering the Fiat 500 in its own U.S. dealerships as soon as possible; Alfa Romeo will make its long-awaited American comeback with an established dealer network and the majority of the Dodge and Chrysler lineups will be reworked atop Fiat platforms, save the rear-wheel drive architecture of the Dodge Charger/Challenger and Chrysler 300.

Looking further down the line, the Dodge Grand Caravan will reportedly be dropped in favor of the Chrysler Town and Country and unloved nameplates like Dodge Nitro, Caliber and Avenger will be forgotten, probably along with the Jeep Patriot and Compass. New models will be brought in from Fiat to replace these outgoing cars, including a new mid-size sedan in 2012. Finally, Alfa Romeo's resurgence will begin with the subcompact MiTo in 2012 and a larger sedan a year later.

We won't know how much of this is accurate until we hear it from the horse's mouth next Wednesday, but it definitely gives us plenty to chew on. Thanks to all who sent this in!

[Source: Wall Street Journal | Image: Bill Pugliano/Getty]

Wall Street Journal makes early Chrysler, Dodge and Fiat predictions originally appeared on Autoblog on Tue, 27 Oct 2009 12:32:00 EST. Please see our terms for use of feeds.

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REPORT: Jeep Wrangler safe from CARB "Cool Cars" proposal

Jonathon Ramsey — Sun, 25 Oct 2009 14:33:00 EST

Filed under: Government/Legal, Chrysler, Jeep

Remember California's "Cool Cars" regulation? Coming into force in 2012, the rule requires manufacturers to install windows that prevent 45% of the sun's energy from entering a vehicle by 2014, and 60% by 2016. It's the law that no one thinks is cool at all. In a minor victory against The Golden State's increasingly severe environmental regulations (and we live there and love it, but still...), the soft-top Jeep Wrangler has reportedly been given an exemption.

Specifically, any flexible plastic window is exempt. Said a CARB representative, "If the plastic windows are rigid, they must comply with the same standards as glass windows, beginning with the 2012 model year." If not for the flexible-window exemption, Chrysler wouldn't have been allowed to sell the Wrangler in California with the soft top because its plastic windows would have been non-compliant. Chrysler's Global Electric Motorcars (GEM) were also threatened, but are now safe from the regulation as well.

As for the other issue -- radio wave interference that degrades GPS and other signals -- CARB said it hasn't found any such problems in its testing. But who knows, now that the Jeep gets a pass, carmakers might just put flexible windows in every car sold in CA ... and how cool would that be?

[Source: The Detroit News]

REPORT: Jeep Wrangler safe from CARB "Cool Cars" proposal originally appeared on Autoblog on Sun, 25 Oct 2009 14:33:00 EST. Please see our terms for use of feeds.

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Chrysler previews four Mopar SEMA concepts for on- and off-road mastery

Chris Paukert — Thu, 15 Oct 2009 11:29:00 EST

Filed under: Concept Cars, SEMA Show, Convertible, Coupe, Performance, SUV, Truck, Chrysler, Dodge, Jeep, Off-Road

Jeep Wrangler "Lower Forty" - Click above for high-res image gallery of all Mopar SEMA concepts

The performance-partsgasm that is Las Vegas' SEMA Show may be down on fuel this year because of the state of the economy, but that isn't stopping the Chrysler Group from unveiling four concepts based on the models in its lineup that are arguably the most endearing to the aftermarket. To that end, the company's Mopar devision has lavished a bunch of custom bits on everything from a pair of Jeep Wranglers (one of which is fit to sleep in, and the other looking fit enough to climb a wall) to a streetable 556-horsepower Dodge Challenger, and a dolled up Dodge Ram 1500.

Perhaps our favorite vehicle of the lot is the Wrangler "Lower Forty" - an imposing rig that uses a 5.7-liter Hemi V8 engine to churn its massive 40-inch tires. If it looks familiar, that's because it was first shown at the Moab Safari in April. Interestingly, the huge running gear upgrade has been applied to a standard ride-height two-door Rubicon - no suspension or body lift has been fitted. What has been screwed on, however, are new fender flares that ride four inches higher than stock, and they're an inch wider, too. Other trick bits include a new integrated roll cage, a relocated spare tire, a new drop-down tailgate with an old-school stamped Jeep logo. Did we mention the slick three-inch chop and the extra ten degrees of rake applied to the windshield?

Follow the jump for more details on the three remaining Chrysler SEMA show vehicles.

Gallery: Chrysler Mopar SEMA Concepts

Continue reading Chrysler previews four Mopar SEMA concepts for on- and off-road mastery

Chrysler previews four Mopar SEMA concepts for on- and off-road mastery originally appeared on Autoblog on Thu, 15 Oct 2009 11:29:00 EST. Please see our terms for use of feeds.

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CA "cool car" regs to kill Jeep Wrangler, interfere with phones, garage openers, ankle bracelets?

Michael Harley — Mon, 12 Oct 2009 11:31:00 EST

Filed under: Government/Legal, Technology, Chrysler, Jeep

2009 Jeep Wrangler - Click above for high-res image gallery

New "Cool Cars" regulations adopted by the California Air Resources Board (CARB) could put an end to the Jeep Wrangler soft-top sales in the Golden State thanks to standards so stringent that the popular 4x4 won't be able to meet them. According to The Detroit News, CARB's latest controversial initiative requires automakers to build cars and trucks with windows which prevent 45% of the sun's energy from entering a vehicle by 2014, and 60% by 2016. To meet these provisions, vehicle manufacturers will have to utilize advanced window glazing containing microscopic specs of reflective metal oxide.

Coating vehicle glass with a metallic layer wreaks havoc on any vehicle electronic device relying on a clear "view" of the world outside. Garmin, a leading manufacturer of GPS devices, says satellite reception through coated glass will be degraded. In addition, cell phones, wireless laptop devices, garage door openers, and even ankle bracelets for parolees "may be adversely affected by the metallic reflective standard" as they all rely on signals passing cleanly through automotive glass.

For what it's worth, Honda tried utilizing the same technology in Japan two decades ago, yet dropped it due to problems with radio wave devices. We are assured that the Jeep soft-top won't have those problems simply because the technology cannot be applied to flexible plastic windows. Without an exemption for that model, Chrysler will only be allowed to sell hardtop Wrangler vehicles in California.

Gallery: Review: 2009 Jeep Wrangler Unlimited Rubicon 4x4

[Source: The Detroit News]

CA "cool car" regs to kill Jeep Wrangler, interfere with phones, garage openers, ankle bracelets? originally appeared on Autoblog on Mon, 12 Oct 2009 11:31:00 EST. Please see our terms for use of feeds.

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Officially Official: Dodge splits off Ram brand with new exec appointments

Sam Abuelsamid — Mon, 05 Oct 2009 11:00:00 EST

Filed under: Hirings/Firings/Layoffs, Chrysler, Dodge, Jeep

Rumors floating around since mid-summer that Chrysler would split the Dodge car and truck businesses into two separate units are now a reality. Chrysler Group LLC now consists of four brands: Chrysler, Jeep, Dodge Car and Dodge Ram. In early July after the latest iteration of Chrysler emerged from federal bankruptcy court, it was announced that the three existing brands would each get their own President and CEO with profit and loss responsibilities. As of today, only Michael Manley keeps his job as the boss of Jeep. Peter Fong, who had been put in charge of the Chrysler brand, has resigned for personal reasons and is being replaced by Lancia chief Olivier Francois who will also continue to oversee the Italian brand.

Former Dodge CEO and marketing boss Michael Accavitti is leaving Chrysler to pursue other activities, and the marketing group will now report to Francois. The Ram side of the business now falls to Fred Diaz Jr. (right), who also takes over the sales reigns from Fong. Product design SVP Ralph Gilles (left) now also has responsibility for Dodge cars. Got all that?

The automaker's car and truck units were apparently split in order to "... protect and develop the unique nature of the product offerings within the Dodge Brand," although it's not exactly clear what is meant by this. In any case, you can try to make further sense of the moves by checking out the official press release after the jump.

[Source: Chrysler]

Continue reading Officially Official: Dodge splits off Ram brand with new exec appointments

Officially Official: Dodge splits off Ram brand with new exec appointments originally appeared on Autoblog on Mon, 05 Oct 2009 11:00:00 EST. Please see our terms for use of feeds.

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For Sale: The most Grand Wagoneer ever made

Jeremy Korzeniewski — Sat, 03 Oct 2009 09:00:00 EST

Filed under: Classics, SUV, Jeep, Specialty

Jeep Grand Wagoneer Limo - Click above for high-res image gallery

There will always be something special about the Jeep Grand Wagoneer that keeps the original Sport Utility Vehicle entrenched firmly on our list of truly iconic American automobiles. Somehow, despite the old-school design and fake wood paneling, the GW manages to look both classy and capable at once.

Though we'll take our Grand Wagoneer exactly as God and American Motors intended, we think this stretched limo-spec Woodie is rather tastefully done as well. If nothing else, it's far cooler that any stretched-to-the-hilt Hummer H2 we've ever laid eyes on. According to the seller (the original ad can be found here), this model is an '87 and features the trusty 360 cubic inch V8 engine, automatic transmission and the requisite four-wheel drive.

It looks to be in good shape inside and out, as it should with just over 43,000 miles showing on the clock. As an added bonus, this Grand Wagoneer sports an attractive black exterior, a fake forest's worth of wood paneling and a very nice tan interior. Take it home for $24,900. Just be sure to replace those awful wheels with something more appropriate... like stock steelies with chrome trim rings.

Gallery: Jeep Grand Wagoneer Limo

[Source: Hemmings Auto Blog]

For Sale: The most Grand Wagoneer ever made originally appeared on Autoblog on Sat, 03 Oct 2009 09:00:00 EST. Please see our terms for use of feeds.

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What's Worth What? AdAge looks at values of automakers' marketing accounts

Dan Roth — Wed, 30 Sep 2009 18:40:00 EST

Filed under: Etc., Marketing/Advertising, Audi, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GM, Infiniti, Jeep, Kia, Mazda, Mercedes-Benz, Mini, Saturn, Toyota, Volkswagen, Volvo

Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of giant clientele with international brands are still happy to welcome automotive accounts through the doors.

Advertising Age has taken a look at the still-big auto advertising business and what fifteen assorted manufacturers drop on advertising per year. Landing one of these big vehicular fishes would surely make an account executive smile, though AdAge rightly posits that some of are sexier than others. Toyota spends the most at more than $800 million, with Ford coming in second at nearly $700 million. The biggest accounts don't seem to be in any danger of having their deals come up for review, however, so it may be easier to poach someone who's already looking, like Chrysler or Volvo. Hit the link for all the figures.

[Source: Advertising Age]

What's Worth What? AdAge looks at values of automakers' marketing accounts originally appeared on Autoblog on Wed, 30 Sep 2009 18:40:00 EST. Please see our terms for use of feeds.

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Chrysler owners' manuals go digital for 2010, save 20,000 trees

Jeremy Korzeniewski — Mon, 21 Sep 2009 14:01:00 EST

Filed under: Chrysler, Dodge, Jeep

2010 Jeep Liberty Owners' Manual - Click above to enlarge

It was bound to happen sooner or later. For the 2010 model year, Chrysler will no longer be providing traditional owners' manuals on any of its vehicles. Instead, all Chrysler, Dodge and Jeep cars and trucks will come with "a consolidated, customer-friendly user guide and DVD." That consumer guide will be comprised of 60-80 pages in full color and will cover the most commonly needed information.

While some will surely miss their thick paperback owners' manuals, Chrysler cites a number of benefits to the switch. For instance, dropping the four-pound books will save 930 tons of paper annually, which equates to about 20,000 trees. We'd also bet it's more informative to watch a video giving the proper procedure to fold down a Jeep Wrangler's notoriously stubborn soft top than reading about it in print. We'd also guess the Pentastar is saving a good bit of cash by making this switch. Full press release after the break if you're interested in the details.

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Chrysler owners' manuals go digital for 2010, save 20,000 trees originally appeared on Autoblog on Mon, 21 Sep 2009 14:01:00 EST. Please see our terms for use of feeds.

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Ciao! Fiat to build Chryslers in Italy?

Chris Shunk — Thu, 17 Sep 2009 14:39:00 EST

Filed under: Europe, Plants/Manufacturing, Chrysler, Jeep, Fiat

Fiat is hard at work trying to come up with the best available use of its newly acquired Chrysler arm. Part of that plan may be to sell more Chrysler products in Europe, and Fiat just so happens to have an available factory to build them in. Automotive News is reporting that Fiat CEO Sergio Marchionne says the company would use its freshly purchased Carrozzeria Bertone plant near Turin, Italy. Fiat purchased the facility in July, just a few weeks after Chrysler exited chapter 11 bankruptcy.

Marchionne declined to discuss which vehicles would be built at the factory, but those following the Italian automaker have plenty of reasonable guesses. AN quotes sources who say the facility could open as soon as late 2011, and it could build the next generation Chrysler 300. The upcoming new 300 will reportedly begin production in the US in early 2011, and the 300's RWD platform is rumored to be used in future Alfa and/or Lancia models. The sources also claim Jeep models could be built in other Fiat facilities by using complete knock down kits shipped from here in the US.

[Source: Automotive News - Sub. Req'd | Photo: DAMIEN MEYER/AFP/Getty Images]

Ciao! Fiat to build Chryslers in Italy? originally appeared on Autoblog on Thu, 17 Sep 2009 14:39:00 EST. Please see our terms for use of feeds.

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